Hello

My name is Laura. I am an artist, designer, and yogini.

I believe in beauty. I believe beauty has the power to change the world. Beauty inspires us to live to our greatest potential and elevates us. Beauty brings peace and harmony into our life.

Because when we are surrounded by beauty, we are reminded of our own intrinsic beauty. Then we can let it radiate through everything we do.

That’s why, for more than 10 years, I’ve helped hundreds of businesses to elevate their brands by creating beautiful, powerful brand identities. From logo to website, pattern design to illustration, I aim to inspire and delight people through every single piece of design I create.

My mission

I’ve always been fascinated by the impact of image on people, and I am using it to create inspiring brands.

Image has the power to make us more confident, to achieve our goals and dreams – from the way we dress to the branding of our business. The way we choose to show ourselves to the world has an impact on how people perceive us, and more importantly, on how we perceive ourselves.

I am here to make sure that your image will reflect your inner values and vision, so it can help you achieving perfect alignment between the inside and the outside – the invisible and the visible. Because when you’re aligned, you can live to your highest potential.

Journey

I was 10 when I fell in love with Fashion and I decided that I would be Fashion Designer. And I did.

So in 2008, I started my career in the Fashion industry as a fashion designer, and also as a visual merchandiser. This is when I discovered the power of creating stories around a product / concept.

Then life led me to another path and I became Graphic and Web designer in 2012. At first, it felt like an whole new world, but soon, I realized how it connected. The way we dress, the logo of our brand, the website of our company… it’s all the same : it’s how we visually express to the world who we are, what we stand for. The image we choose has the power to elevate us, or to ruin us. And I find it fascinating.

At the same period, I discovered Kundalini Yoga, and this practice changed my life. I decided to become a Yoga teacher. Meditation entered my daily routine, and never left since then.

I learned the importance of being aligned: being one with what we think, what we feel, what we say, and what we do. And this infused my work to : bringing alignment between what we are inside, and what we show; how we incarnate our deepest values. This is true, Aquarian branding for me.

As a completely self-taught entrepreneur, one of my greatest honor has been to teach Graphic and Web design to Master’s degree students. I really love sharing my love for Art and Design, and my vision of branding.